My only experience is with thier Drag Radials back when we would go to the drag strip to run 1/4 mile.Nitto Tires is originally a Japanese brand that started in 1949. It was acquired by Toyo in 1979. For many years, it was a small brand selling in the the domestic Japanese market and some Asian and Middle Eastern markets with many of the tires being made for trucks. A push into the U.S. market eventually began years later. In the mid-1990's, Nitto responded to the demand from Japanese tuners and street racers, sometimes referred to as "ricers". It was thought that performance more than brand history was important in that segment. With increasing sales to the American market, Nitto was spun off as a separate company from Toyo, though Toyo continues to make tires for Nitto, primarily from the Toyo plant in White, Georgia (northwest of Atlanta) but also from Japan. Some Nitto tires, primarily for Asian markets, are sourced from a Toyo's plant in the People's Republic of China and Malaysia. Nitto is headquartered in California. Nitto is currently sold in several Asian, North American, and Middle Eastern markets, as well as Australia. There are plans to enter European markets.